Alcora Enters Market As Leader of French-Built ERP Software for Industrial SMEs

TOULOUSE, June 24, 2019—Alcora, a corporate brand representing a collection of French-built ERP software businesses for industrial SMEs, today announce its market entry. The new corporate brand houses six well-known ERP software products, which have been serving the French midmarket for decades: Sylob Starter, Sylob 7, Sylob Enterprise, Clipper GPAO, Helios, and Silog ERP. These French product brands operate together as part of the Forterro group.

“More than anything, we created Alcora to brand the internal synergies we are seeing across our French product businesses,” said Jeff Tognoni, CEO of Forterro. “Because they share a product category and serve similar market segments, our French employees have many opportunities to collaborate and share resources—particularly in the areas of management, finance, IT, human resources, and marketing. The Alcora corporate brand provides a label for how our shared services and product-centric employees work together. We’ll use it to unite our employees behind a single strategy, operating approach, and culture—and to recruit new talent into our businesses.”

According to Sophie Bodet, director of marketing for Alcora’s product businesses, her strategy will be to continue leading with product-focused communications. “Our product brands are our most valuable assets,” she said. “These are the brands our customers know—the brands they see every day when they log in to our systems to do their jobs. Alcora will be reserved for when we need coordinate the messages behind our products for the greater French midmarket.”