Forterro expands UK market footprint with acquisition of Wise Software

order management orderwise


Orderwise suite of products adds nearly £18m in revenue and nearly 1,000 customers

London, UK, July 28, 2022

Forterro®, a European provider of software solutions to more than 10,000 small and mid-sized industrial companies, today announced its acquisition of Wise Software (UK) Ltd ( OrderWise), a provider of ERP software solutions for industrial companies with retail, wholesale, ecommerce, and distribution requirements. 

OrderWise’s specialised, highly-integrated financials, order management, point of sale (POS), warehouse management (WMS), transportation management (TMS) and ecommerce solutions are used by nearly 1,000 clients throughout the United Kingdom.

OrderWise will significantly expand Forterro’s Northern Europe region, with the product representing the group’s fourth largest revenue stream and fourth largest customer base. The acquisition marks Forterro’s second in the UK, following its acquisition of 123insight a year ago. It also serves as Forterro's inaugural acquisition under its new owners Partners Group, a leading global private markets firm, acting on behalf of its clients.

“We warmly welcome OrderWise, its people and customers,” said Dean Forbes, CEO of Forterro

“OrderWise and its products are a perfect fit with the Forterro vision and cements our position as the leading provider of software solutions for the industrial SMEs of Europe.”

Richard Furby, president of Forterro Northern Europe and group M&A, agreed. “Forterro’s portfolio of solutions for the midmarket manufacturing sector comprises a diverse range of local and vertical industry solutions. OrderWise has a core strength in the UK warehousing and distribution spaces, which when added to our acquisition last year of DACH-focused myfactory, means we now serve the needs of over 5,000 European customers in these two niches alone.”

David Hallam, founder of OrderWise, will transition out of the business. He will be handing over to his well established leadership team to work with Forterro on the next phase of growth for OrderWise. “This is a bittersweet moment for me,” said Hallam, who coded the first version of the OrderWise system just a few years after completing college. 

“It will be one of my life’s greatest achievements to have built a business that has been able to help so many UK companies grow and thrive.”

He continued: “The past two years have been our strongest to date. As we close in on another year of double-digit revenue growth and finalise the development of our browser-based version, OrderWise is in an ideal position for new ownership. I have been searching for a partner that would take this company to the next level, while allowing us to stay true to our roots and continue taking care of our customers. I am pleased to say that Forterro is that partner.”

About OrderWise

For more than 30 years, Wise Software (OrderWise) has been developing, implementing, and supporting ERP software solutions for small and midsize industrial companies in the UK. OrderWise’s specialised, highly-integrated financials, order management, Point of Sale (POS), warehouse management (WMS), transportation management (TMS), and ecommerce solutions are used by nearly 1,000 clients across a broad range of industries, from manufacturing and distribution to wholesale, retail, and ecommerce. The company also operates Wise Robotics, which is dedicated to ongoing R&D in warehouse automation and serving customers with flexible warehouse robotics solutions. For more information on OrderWise and its solutions, visit

About Forterro

Founded in 2012, Forterro is a category-leading provider of specialised software products and services for the industrial market.