Welcome to the new Forterro brand
NEW BRAND IDENTITY SIGNALS THE NEXT STAGE OF ACCELERATED GROWTH AS ONE UNIFIED FORTERRO ORGANISATION
We’re excited to share news about changes to the Forterro brand.
In the last 11 years, Forterro has grown organically, and through acquisition, from a provider of on-premise ERP software, with a portfolio of individual products, to a pan-European cloud-based software company focused on the industrial market.
Our commitment to this market is unwavering, which is why we’ve updated our brand to better represent how we strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.
We’re evolving (a process which will take time) from a collection of companies with product brands, to a unified company with many products. This provides combined strength, security and scale to keep pace with market and customer growth. As a unified organisation we can optimise investments in accelerating our cloud products, more quickly develop our support infrastructure and improve the way we deliver to customers.
A key unification initiative is bringing our people and products together under a single brand identity. In doing so, we enhance our combined strength, resilience and resources by being part of a larger company – a company which is represented as one ‘Forterro’.
Our logos, materials and communication channels (such as this website) will adopt the new brand identity, which has been created to reflect our proposition more accurately in the market and to our customers, employees and partners alike. You will also notice changes on our social media platforms and external advertising. Over time, we will embed the new brand into all areas of our organisation.
What’s not changing?
We recognise the strong connections our customers, colleagues and wider industry have with our products. Consequently, we have chosen to NOT change our product names. You will continue to see the individual products you recognise in the market, and in our marketing – and be able to talk to our teams about them.
Our company contact information, including team phone numbers, will remain the same – so people can get in touch with us in the same way they always have.
The changes to our brand are a step in Forterro’s development and growth towards being a strong partner to the industrial market. Our commitment to providing the specialised software that helps accelerate industrial businesses remains our priority.
Software for industry
And finally, with the introduction of our new brand identity, comes a redefined brand message – Powering the businesses powering the future™.
Our customers are ambitiously building, distributing and selling the essential components that keep our world moving forward. Their products shelter, transport, feed, clothe and keep us safe. And as a critical part of global supply chains, they are creating quality jobs and driving economic growth – both in their own countries and beyond their borders.
We are proud to champion these modern-day heroes, who are powering the world’s economy. Everything we do, and everything we continue to do, is done to meet their needs and support their success in the industrial market.
To learn more about Forterro and our brand, mission, products and people, please get in touch and we can connect you with the relevant team.