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Obaby

Customer showcase

Product: ORDERWISE 
Country: UNITED KINGDOM 
Industry: HOMEWARE  
obaby
obaby logo

From UK leader to global expansion

Founded in 2002, Obaby has evolved into a leading manufacturer and distributor of nursery furniture. With a strong presence in the UK market, the family-run company has grown to provide an award-winning range of products to major retailers.

In a strategic move that took place in 2020, Obaby implemented OrderWise, a transformation that has yielded remarkable results, propelling the firm towards a 30% year-on-year surge in outbound orders. Fueled by this success, Obaby is now set to extend its reach into Europe and the Middle East.

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“The biggest impact is visibility and efficiency. Everyone can see everything, it’s all on the screen and it refreshes quickly and automatically every time you change a tab. Pushing out automated reports, despatch notes, notifications. Everything is saved.”

Lewis Strellis, Procurement Analyst

Business transformation through technology

25% increase
in weekly order processing
30% increase
in year-on-year outbound orders
110,000+ orders despatched 
a year with just 5 people
Accuracy ensured 
through manual error elimination
Visibility of all activity
 across the business in real-time
Customer experience maximised 
with faster response times

Cutting-edge ERP, WMS 
and ecommerce software

LEARN MORE ABOUT ORDERWISE

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